I recently went to Ikea for one of my “pleasure tours”, that is: I really didn’t need anything in particular, but, as usual, I came out of there $120 lighter. However, this time I made a phenomenal discovery, (which helps me feel less guilty about my weakness…) and more specifically I found out that Ikea designers use Benjamin Moore paint. It happened when I entered into this beautiful living room and saw this color on the wall:

In this setting and with this light I really fell in love with it, so I thought to ask the shop assistant if I could get more information about it. I was ready to hear something like “Sorry, it’s a designer secret, get lost”, however what I heard was: “Sure, do you see that sign on the wall? Well, there you’ll find all the information you need”. Of course, I should have known that Ikea is the top in customer service… So, the next time you go to Ikea and you see a paint color that you really like, look for this sign!

PS
By the way, this color is Benjamin Moore Boca Raton Blue #711