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Archive for News

Just before and after. Home staging in Redmond, WA

By Francesca · Comments (0)
Thursday, April 19th, 2012

Kitchen before staging

 

Kitchen after staging

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Categories : News

The dollar value of a first impression is 5% to 7% of what the house is worth!

By Francesca · Comments (0)
Sunday, January 1st, 2012

The new year has officially started and, based on my experience as a home stager, this is the time home sellers start working on an action plan to prepare their house for the market.  According to real estate guru Barbara Corcoran there are some facts to be taken into consideration when selling a house. Listen to what she has to say in this video taken from the “Nate Berkus Show”

To summarize:

1. First thing buyers ask as soon as they enter into a house is: a. “How much does it cost?”, followed by “How long has it been on the market?”.

2. In the good old days 30 days was the amount of time a house was considered “still”, now it is 3 MONTHS.

3. In this market if you have 14 SHOWINGS on average you should have a bid.

4. The first reason why people buy a house is LOCATION, and we kind of knew that, right? But, did you know that the second reason is LIGHT? What a good news for us living in Seattle and surroundings…

This is the part where Barbara Concoran talks about home staging and its benefits:

And again, to summarize, these are the things to remember:

1. Quoting what Barbara had to say: “I think what has changed about STAGING is that it IS NO LONGER OPTIONAL, it makes a difference of a house selling or not. Home owners do the heavy lifting with renovations of kitchens and bathrooms, and that’s a lot of work and money, but it is the staging, quite honestly, that makes the biggest difference on first impression”.

2. First impression has a dollar value of 5% to 7% of what the house is worth.

This means that with a $500,000 listing that is $25,000 to $35,000!

I already knew that staging is a powerful marketing tool, and most importantly that it is not an expense, but an investment. And surely it is far less than your first price reduction. But I had no idea that you can actually put a dollar value on first impressions!

So remember: the first impression is crucial (and I mean thi$ crucial) and a professional home stager can help you achieve such an important goal!!

 

 

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Categories : Home Staging Tips, News

Pumpkins to the kids, flowers to the Moms

By Francesca · Comments (0)
Sunday, October 23rd, 2011

Here’s another “Italian bite” I want to share with you. This time it is not about design, but about food (so, it is literally a bite!). The other day I went to a pumpkin patch with the kids to select our pumpkins as we do every year, and while they were focusing on finding the perfect one to carve, I was focusing on finding the best flowers to eat… Yes, pumpkin flowers are a delicious dish you can easily make and whose success is guaranteed. First, you need to find flowers that are not withered, and that possibly are still closed. The key is to cook them as soon as possible, which is either the same day or the day after at the latest. I’m not going to give you a recipe with an exact amount of ingredients, because I did it following my instinct… But since it is super easy to make, here’s what you have to do:

1. Wash the flowers.

2. Pat them dry.

3. Sprinkle them with flour.

3. Dip them in the beaten eggs (2-3 eggs depending on how many flowers you have picked. Don’t forget the salt!).

4. Fried them.


You can also mix the flour and the egg altogether and simply dip the flowers in the batter (easier).
And this is what was left, fortunately I was able to save the last 4 pieces for the photo…

So, the next time you go to a pumpkin patch, look for the bright yellow flowers!

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Categories : News

“Home staging how to”. Before and after photos of a house in Redmond, WA (Project #86)

By Francesca · Comments (0)
Tuesday, October 11th, 2011

This house had incredible architectural details and was part of a beautiful equestrian property. As you can see from the photo, the formal dining room was open into the living room, however the sofa was blocking the passageway and you could plainly see its back from the dining room.

It is a common design rule to place the biggest piece of furniture along the longest wall in a room, and this is especially true for home staging and most of all if the room is not particularly big. See how the living room looks after the rearrangement of the furniture:

As you can see, not only there’s a better flow from one room to another, but also the space between the armchair and the staircase is bigger.

Home staging tip: ” Place the biggest piece of furniture along the longest wall”.

Would you like to see more photos of Project #86? Drop me a line!

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Categories : News

My Logo explained

By Francesca · Comments (1)
Wednesday, October 7th, 2009

Why the Barcelona Chair for my logo?

My answer is very simple: for its timeless style. Designed by Mies Van Der Rohe in 1929 for the Barcelona World Fair this chair is still modern and extremely popular. Its simple lines and versatility makes it suitable for many different styles.
But this is not the only reason why I’ve chosen it for my logo. I want my choice to be a praise to one of the greatest modern architects and designers of all times, who is known for his aphorism “less is more”. Simplicity was his way of work, as it is mine.

Barcelona Chair

Barcelona Chair

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Categories : News

Hi, my name is Francesca and I'm a design addict... I hope you'll enjoy my blog about home staging, color, design and some bites of Italian culture. Ciao!


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